From fashion hauls, travel vlogs, dance challenges, and even thought-provoking discussions on social issues, Naina is at ease and takes on each role with aplomb. She has over 1,5 lak followers on Instagram and hails from Jhansi in UP. What is more! She is just 21 and is creating storm. Now if you are wondering if you can get in touch with her in person. Hold on. She is a product of Artificial Intelligence.
The truth is she is not real. She is a beautiful lie. Naina is India’s first virtual avatar. In technical terms, she is called a ‘virtual influencer’. She is created by AVTR META LABS, a company that recognizes the growing importance of Artificial Intelligence and digital avatars for content & influencer marketing.
Niana promotes brands, talks to fans and shares photos, videos on social media like regular influencers. She entered Instagram as ‘Naiana Avtr’ and got more than one and a half lakh followers. The 21-year-old digital avatar Naina, has been spotted at multiple places since she first made a striking appearance at the Mumbai airport. Naina posed for some pictures flaunting a smile to the cameras.
She also worked with big companies like Nike and Puma. Recently Naiana began interviewing not only Tollywood and Bollywood stars like Sobhita Dhulipalla, Sayami Kher, Hansika, Esha, Nargis Fakhri but also sports celebrities. She will be sharing these interviews from February on her YouTube account under the name ‘Nainas and Pop Diaries’. A short video related to this was shared online and it went viral. She has captured hearts across India. Seeing her fan following… many companies are trying to contact her for advertisements. Naina’s journey is just beginning. As technology advances and the metaverse evolves, her possibilities for creativity are boundless.
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